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Earthtone Construction

Healdsburg Lumber Co.

The Fitness Boutique

Holly & Associates

Forbes & Sons

John Allan Jones

Pacific Sun Pools

St. Vrain Presbyterian Church

OnDeck

L'Abri Conference

Morning River Publishing

Pacific Sun Pools, Inc.

Company markets to middle and upper middle-class homeowners. We produced logo identity package, stationery, photography, web site, print advertising, marketing copy, and performed market research.

Identity logo needed to be very upbeat, youthful looking, with bright, playful colors. It had to be very recognizable and convert to black & white printing if needed. It reproduced well in magazine promotions, yellow page ads, and web site usage.

Pacific Sun Pools' Advertising
The advertisement we produced communicated a strong sense of relationship between adults and kids. Instead of showing ads with pictures of large pools devoid of people, with huge empty homes behind them, we produced an ad depicting the emotional benefit middle-class prospects would gain by installing a pool.