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The Fitness Boutique
The Fitness Boutique came to PDG with a rough idea for creating a line of retail products around a series of books titled "The Fit Traveler Series", Each book contained an exercise stretch band with an illustrated guide for travelers. They wanted to use book publishing as a way to establish the product line, targeted to the boutique, travel, and gift markets, with the book trade as a secondary channel.
The books needed to be small, attractive, and unique. PDG created the company logo, shot all of the photography, designed and oversaw the manufacture of the stretch bands, and applied fashionable, sophisticated graphic design to the layout of the books, packaging, sales collateral, identity package, and display cases.
(Click the Presentation Folder on the left to see more.) |
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