AUTHOR:Kari Eide
PUBLISHER:Publishers Design Group, Inc
IMPRINT:Publishers Design Group, Inc
SIZE:5.65"w X 7.25"
BINDING:Concealed wire-o binding in hard case
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The Fit Traveler
Senior Edition

Description of Book

52-page exercise guide with free stretch band. The 20 top exercises are explained and photo-illustrated in color. Hard case binding contains a convenient pocket for storing the stretch band. Easy to use with the lay-flat, wire-O-binding. Programs delivers a full-body workout, including upper body, lower body, and target areas like thighs and abdomen. Travel, exercise, and diet tips help round out this concise and effective program. Sold in fitness, travel, and senior categories.

Target Sales Outlets

Booksellers-independent, chain, and online stores
Travel related retailers and service providers
Airport and travel concessionaires
Gift boutiques and accessory retailers
Department store fitness and travel departments
Fitness and sporting goods retailers
Fitness spas and gyms
Corporate employee travel departments
Hotel and resort retail shops
Cruise lines
Inflight shopping services

Marketing Premise

Our initial research revealed that while traveling, seniors' fitness routines are interrupted and awkward to implement. Seniors need a convenient way to participate in a fitness program that is simple, compact, effective, safe, doable, inexpensive, private, and adaptable for use while away from home.

About the Authors

Kari Eide has been a self-proclaimed "exercise junkie" for nearly 20 years. While attending California State University, Fresno, she took several courses in nutrition and physical education to further nurture her passion for physical fitness. (See complete Author Bio)

Lissa Mueller has been active in the local fitness arena since opening Mueller Fitness with her husband, Vance in March of 1995. She is an A.C.E. Certified Personal Trainer and has developed fitness programs for clients of varying age and ability. She is an A.C.E. Certified Aerobic Instructor and Group Fitness Coordinator at Mueller Fitness in El Dorado Hills, CA. In addition, Lissa owns and operates her own Pilates studio and most recently added personal yoga instruction to her repertoire.


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