For a project to be successful, it requires a comprehensive marketing plan driven by experience and research. Research that identifies the target audience and its sales channels serves as the foundation for a fully integrated publishing plan. Planning comes before publishing, and research comes before planning.
Developing a plan is the "heavy lifting" of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing's greatest challenge. PDG’s marketing staff can develop an intelligent, focused plan that gives a book a strong, fighting chance in a highly competitive marketplace.
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